It is not a secret that businesses have been having trouble finding and retaining employees. This has been an even larger ongoing struggle in the world of summer camp. As camp director's we depend on having the correct number of staff to keep things running smoothly.
I'm very thankful that I have not had any issues in the last three years with hiring and have spent a total of $0 on advertising. I have always had plenty of staff to choose from during the hiring process. I want to help other camps that are struggling, so here are my best tips.
1. Revamp your CIT Program
This tip might not help you right at this moment, but it will be a game-changer in the future. I entirely revamped our CIT program to ensure that our CITs take away the skills to become great counselors. Part of this process involves allowing our CITs to come back as junior counselors. Since I work for a Girl Scout camp, junior staff do not count in my ratio. Because of this, we avoided hiring them after their completion of the CIT program. This led to many potential staff moving on from camp and finding an alternative summer job. Instead, we offer paid junior counselor positions. The starting pay is less than a regular counselor, but so are the responsibilities. This has worked out amazing as most of my junior counselors come back as counselors when they are 18. I was also able to use them in other roles such as kitchen and assisting with set-up. This was actually a huge help!
2. Use Facebook Groups
This is my number one secret to finding and hiring quality staff. Many potential staff are already on Facebook and scroll through their newsfeeds regularly. I've found that posting into applicable Facebook groups is the perfect way to get your job seen by thousands. To accomplish this, I find Facebook groups of local colleges in my state and I ask to join them. With permission from the admin, I advertise my position to interested college students. I also post in other relevant local groups such as job boards, hiking groups, and community event pages. The college parent pages also work great as many parents are encouraging their kids to get jobs! I get at least 2-3 applicants a week with this method.
3. Evaluate Your Pay Scale
While advertising is effective, it is important to remember that you are not the only camp in your area. Make sure that your wages are competitive with camps nearby. Generally speaking, if you want quality staff, you need to pay them a quality wage. Make sure to mention any additional perks to the pay such as free housing, food, free laundry, use of facilities on weekends, providing certifications, etc. While we know that working at camp is more about the experience than the salary if a potential staff can have a similar experience down the road for $100 more per week they're going to quickly shoot down your offer.
4. Retention
This is something that I have worked really hard on over the last three years and it has paid off. It is much easier to hire returning staff than to find all new staff. Going into my first summer, there were no returning staff. I now have a retention rate of 68%, which is awesome! To achieve this percentage, I really had to value each of my staff and provide them with the training and time off that they needed. I had to constantly provide staff with feedback and check in on them regularly.
5. Use Your Returning Staff
Last year, I started an incentive for returning staff to help me advertise. Chances are that your returning staff have friends or family members who might make a good camp staff. The incentive does not have to be huge. I offered a free camp staff sweatshirt to any staff member who recruited new staff. It is important to include some stipulations such as the new staff member must sign the hiring letter, works a certain number of days, etc. You don't want staff abusing the system. I was able to hire three staff this way last summer and two of them are returning!
6. Advertise Outside of Your Geographical Area
About 30% of my staff are from out of state. Many of my out-of-state staff are my best staff and return year after year. It really opens up the pool of applicants. You would be surprised how many people are interested in working in a different state over the summer. The key when hiring out-of-state staff is to make sure that they will be excellent additions to your team. The last thing you want is to fire a crazy staff member and have to wait several days before their plane takes off. I don't use international staff as that is an entirely different process and can be rather expensive.
7. Indeed
I've hired a decent amount of staff using Indeed for free. It does take a bit more time as not all of the applicants are great. I have wasted a fair amount of time waiting for potential candidates for an interview only to be "ghosted." Thankfully, I have found several extremely successful candidates as well. My best advice is to look through the applications carefully and only interview those who seem to fit your criteria and are responsive.
If you're looking for more suggestions or have even more great ideas, send me a message. I would love to get in touch.









